“Large iced coffee, decaf, black, extra ice please.”

“That will be $1,011.05. Please drive up.”

The morning drive-thru dialog between me and the faceless through-the-speaker voice of the server at Dunkin’ Donuts. It’s the morning ritual, the accidental habit with a $2.77 cost per day. Fiscally insignificant on a daily basis. But when you repeat a fiscally insignificant transaction 365 days a year the dollars do add up.

$1,011.05 in this case.

This isn’t a post about frugality. It’s about becoming aware of how significant the seemingly insignificant actually is. And with our awareness comes our opportunity to make subtle, relatively Continue reading “Lessons Learned from the $1,011.05 Cup of Coffee” →