This post was inspired by lunch.

As a consumer, I am inundated with requests to complete surveys rating my shopping or dining experience. These requests are usually found at the bottom of the sales receipt or dinner check, usually highlighted in bright yellow or aggressively circled a dozen times as to be sure I knew exactly what I needed to do. With my marketing background I can greatly appreciate a company’s interest in real-world feedback from their lifeblood — the customer. But even with the opportunity to win $5,000 or some other great prize designed to motivate me to rush home and complete the survey on-line, I usually never do.

Almost never.

Even with the bright yellow highlighting.

Continue reading “Cold Soup and a Dirty Spoon…with a Smile!” →